Role: Project Manager & Creative Lead
Company: R.K. IPR Management Pvt. Ltd.
Location: Pune, India
Audience: 2,000+ students from PMC Schools
GOAL
Make art education accessible to underprivileged school students through hands-on creative engagement and public cultural platforms.
Ownership Areas
I worked closely with the R.K. Laxman Foundation and SBI Foundation, managing both execution, documentation, and creative delivery of the program.
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End-to-end project coordination
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Creative design & print collateral
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Monthly reporting and documentation for the sponsor
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Sponsor and foundation alignment
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On-ground event execution at the museum
Coffee Table Book:
Purpose:
Document and preserve student artworks created during the program
Roles:
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Led concept, curation, and design
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Structured content and visual narrative
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Prepared layouts for print production
Outcomes:
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A professionally produced coffee table book
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Used for sponsor reporting, institutional archives, and public showcases
Tales of Vision Thread
Documentary Film:
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Conceptualised the film, defining the narrative and structure
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Edited the film, shaping the final storytelling and pacing
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Worked with stakeholders to ensure accuracy, sensitivity, and alignment
Outcomes:
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A documentary-style film used for:
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Sponsor presentations
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Community and museum events
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Digital communication and archival records
Canvas of Dreams
Social Media Creatives
Digital Presence:
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Program communication & visibility
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Community engagement
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Sponsor-aligned messaging
Vision Thread Core Team
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Vision Thread was never a commercially driven project.
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From the beginning, we knew it would not be financially viable.
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We chose to do it anyway — as a tribute to R.K. Laxman, and to ensure that art, creativity, and cultural expression remained accessible to students who needed it most.
This commitment to purpose-led work became the foundation for future initiatives, including:
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Expression Lab
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Sparkling Minds (ongoing)
Vision Thread marked the start of a long-term cultural and educational journey, not just a single program.
Other Case Studies
Other Case Studies
R.K. Laxman Museum
Branding & Identity