GOAL
Drive qualified patient leads through paid advertising, supported by strong, consistent creative assets across digital and print.
Role: Digital Marketing Specialist
Company: Shanta Ayurveda Hospital
Engagement: Paid Media & Creative Delivery Partner
Key Responsibilities
-
Paid media strategy & optimisation
-
Creative direction for ad campaigns
-
Design delivery for digital & offline promotions
-
SEO execution (organic)
1000+ Leads
high-intent leads
generated in 3 months
Efficient cost metrics
cross lead and landing
page objectives
Strong performance
across healthcare
campaigns
Key elements
On-page and content-focused SEO execution
Achieved ranking for:
“Best Ayurveda Hospital in Chennai”
Short-form videos
created for healthcare
awareness and lead
generation
Shot and edited for
clear, simple
communication
Focus on doctors,
treatments, and
patient trust
Used across
multiple ad creatives
and formats
Creative Assets & Brand Collaterals
-
Newspaper and print advertisement creatives
-
Packaging design
-
Marketing collaterals (posters, promotional assets)
Outcome
Through focused paid media strategy and high-quality creative delivery, Shanta Ayurveda Hospital saw a strong increase in patient enquiries, improved organic visibility, and consistent brand communication across channels.
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