Role: Creative & Digital Marketing Manager
Company: R.K. IPR Management Pvt. Ltd.
GOAL
Drive large-scale online ticket sales and achieve a sold-out premium live event within a short timeline.
Location: Pune, India
Challenges:
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Very high expectations due to artist stature
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Short timeline for a large-scale event
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Premium pricing with volume targets
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Multiple sponsors & stakeholders
Strategy:
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Made digital the primary sales engine
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Focused spend and optimisation on Meta
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Maintained strong creative consistency across:
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Digital
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Print
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PR
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Influencers
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Used influencers for trust + momentum, not just reach
Add a Title
Add a Title
High-visibility on-ground execution supporting digital-led growth.
Real World Execution
Real World
Execution
Key Responsibilities
I led strategy and execution across digital, creative, PR, influencers, and partnerships.
Creative & Performance Marketing:
I led strategy and execution across digital, creative, PR, influencers, and partnerships.
META Ads:
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Campaign strategy
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Budget allocation
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Performance optimisation
Partnerships, PR & Stakeholder Management:
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Managed 50+ influencer collaborations
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Coordinated newspaper & media PR
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Handled 10 sponsor partnerships, including:
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Collaboration posts
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Aligned brand messaging
Creative Outputs
Digital Amplification
30,000+ tickets
sold online
95% of total ticket sales via digital
40M+ impressions
Outcome:
A fully sold-out AR Rahman concert, driven primarily by digital marketing, delivered at scale within 5 months.
Key Learnings:
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Focused platforms outperform scattered budgets
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Digital + PR together drive performance and trust
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Clear ownership is critical in high-pressure,
multi-stakeholder projects
₹0.36 cost per landing page view (top-performing campaign)
40+ media articles
100% Sold Out Event
Earned Media
Original Peepal Leaf Drawing of R.K. Laxman
Award Based on
the Artwork of
R.K. Laxman
R.K. Laxman Award Design
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Conceptualised and designed the R.K. Laxman Award
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Design inspired by a peepal leaf motif, referencing sketches R.K. Laxman created in his childhood.
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Translated this personal artistic element into a formal, contemporary award design
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Led design approval and final production coordination
Presented to: Aamir Khan | By: Boman Irani
Event: A.R.Rahman Live Concert, Pune
© R.K. IPR Management Pvt. Ltd. / R.K. Laxman Foundation
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